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June 2, 2015 Comments (1) Views: 5545 Branding: Brands are long term value builders

Module 1A – Why are brands important?

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One Response to Module 1A – Why are brands important?

  1. Ravi says:

    Great explanation of what a “BRAND” is going beyond the simple marketing jargon to explaining the importance of it from a financial and legal asset perspective. Usually the latter two characteristics of a a brand are very often overlooked.

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